LiLi: IP Design for Youthful Living
LiLi is a vibrant IP character designed for Xin Da Guang Gu Li, a real estate project in Changchun, China. Representing the youthful and dynamic energy of the 36-59m² LOFT community, LiLi breathes life into the sunken shopping plaza, creating a lively hub for the young and trendy. Through her playful charm and modern appeal, LiLi embodies the spirit of Guang Gu Li, connecting with its vibrant target audience.